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Welcome to The Limitless Blog! My name is Radhika and I'm the founder of Jiva More Life. Our mission is to inspire you to believe that you are limitless.
What does it take to get other people to buy into your vision as an entrepreneur?
I think it takes sharing your vision multiple times with passion. Explaining or telling people about what you're trying to do, but then also showing them how excited you are about it and why you're excited and then repeating yourself multiple times. It also takes being authentic. If you're authentic and real, you'll gain traction and people will really buy into what you have to say and who you are, which means they'll follow whatever you're trying to do.
What type of advice would you give to an artist who's trying to monetize their work for the first time?
I would say that quality matters. Quality over everything. From the beginning, when you're trying to figure out what kind of products you want to sell, whether that's prints or original artwork, the quality of your artwork matters. If you're trying to build a social following, then the quality of that social following matters. If you're building a website, then the quality of your website matters. The higher the quality of anything that you create is, the better the outcome will be. If you're trying to monetize for the first time, you're going from not making any money to making money so you have to have high quality output, or you won't even be able to stand out. People are going to scroll past your video or photo because it's not at the quality that they're used to seeing. So definitely quality is over everything.
What about from a marketing perspective? Or from a business perspective? A lot of artists tend to think from an artist angle focusing on making the highest quality artwork possible and promoting it. What kind of advice would you give them?
A business will take time to build and it's completely different from the art. You have to think about it differently. While yes, you make the art and it might be wonderful and amazing, people have to see it. If they don't, there's no way to monetize it. Then if people do see it, how do they react? You have to really take that into account. Maybe you love it, but with the audience that you've shown it to, only 3% love it. That might not be your right audience or your artwork might not be right. You have to be willing to be okay with that, that my art is not right for this audience, and realize that it has nothing to do with your art and nothing to do with the audience, it just isn’t the right the match. From a business perspective, you have to step outside of being an artist and look at your art objectively versus being attached to it and emotional connections to it. You have to step outside of that and look at it like, are we going to make money or not?
What was the feeling you had when you got your first testimonial about your art?
Honestly, it didn't seem real. I was so excited because the first testimonial I received was from someone I didn't know!! It was somebody who bought a piece of artwork for their friend because they saw an ad that I had on Instagram. Of course I'm running the ads and hoping people will see them and hoping people are buying from them, but this person actually did! It meant so much to them and it meant so much to their friend. They loved the piece so much they were debating keeping it for themselves and not even giving it away!! They wrote that in the testimonial, and that was so epic because I feel like I got to go on the journey with them, from buying it and the reaction of getting it and then giving it. I got to be part of that experience, which was so fun! I really want my art to invoke a feeling, I want it to make somebody feel something and the fact that this one piece of art that I made touched multiple people is so epic!
As you keep building your business, you're going to keep reaching people that you don't know, what is the lasting impact that you want to have on them?
Joy. I want to inspire joy and the feeling of being limitless – that they can do anything, they can achieve anything. I would love that once they received a piece from me for them to feel joyful, but then every time they saw it for it to be a reminder that they can do anything they set their mind to the way I did with building this business.