"What you track determines your lens — chose carefully” - Seth Godin


Seth Godin is a best-selling author, speaker and entrepreneur. He also runs one of the most popular blogs in the world. He founded the companies Yoyodyne and Squidoo and was inducted into the Direct Marketing Hall of Fame in 2013. 

Seth Godin says, “what you track determines your lens — choose wisely”. He asks why are we, “keeping track of how many times we’ve been rejected…[or] of how many times it didn’t work… [or] all the times someone has broken our heart or double crossed us or let us down”? What good does that do for us? Is it making us better? Most likely, it isn’t. It’s just causing you to focus on things that are generally negative. Seth then gives us another thought, “wouldn’t it make more sense to track the other stuff? To keep track of all the times it worked?…all the times we were able to brighten some else’s day?” This would allow us to continue to do these positive things and remember them, instead of focusing on the negative. He says tracking the good things allows us to redefine ourselves. It allows us to change our lens and then we can change the narrative. Since we choose what we track, why not track the positive things that can help us become better instead of the negative? 

Let us know in the comments what you like to track and how it helps you! 

Ferriss, Timothy, and Arnold Schwarzenegger. Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers HMH Books, 2016.

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